Sprague Word

The future and more from Richard Sprague

Posted by sprague on January 20, 2011

the solution for monetizing content – give a large percentage of it away for free like you guys do, and (if you are sufficiently alluring) your loyal readers won’t be able to resist a purchase when it becomes available.

I wonder if that would work for an outfit like the New York Times. Pretty sure it wouldn’t for The Economist – they have good stuff but they have it in such volume no normal person could consume it all anyway (used to subscribe, but it is expensive, and I had to throw most of it away unread – I’d gladly pay, say $20/year to get the best 20% of it, print or online, but $100/year is a bit stiff for something you read only for a small share of your amusement @via Jens Fiederer


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